Magazine

Founded in 1973, the ready-to-wear brand stood out for its audacity and accessible approach, quickly adopted by young people in search of renewal. But while Naf Naf was an undeniable success in the 80s, Patrick Pariente had a broader ambition : to create places apart, where elegance was combined with the art of living. 

It was against this backdrop that the family turned to the luxury hotel business. The 90s marked a turning point : consumer trends were evolving, luxury was being redefined, and the need for authenticity and tailor-made experiences became central. In this quest, Patrick's daughters Leslie Kouhana and Jenna Pariente took the reins of the new family business. Their vision is clear : to offer an intimate hotel experience, where each property reflects the essence of a place, while meeting the expectations of a clientele in search of refinement and simplicity. 

Their first project, Hôtel Crillon Le Brave, is a Provencal jewel nestled in the heart of the Vaucluse mountains. Here, every stone breathes history, and the hotel embodies warm hospitality, far from the staid standards of the big chains.  

In 2019, at the same time, on the Côte d'Azur, Maisons Pariente revives the bohemian spirit of the 60s with Lou Pinet in Saint-Tropez. This hotel is a true ode to the Mediterranean art of living, inspired by the timeless charm of the Riviera. There's no ostentatious luxury here : the elegance lies in the simplicity of the materials, the natural colors, and the softness of the gardens lined with umbrella pines. Charles Zana, who designed the interior architecture, recreates the atmosphere of a large Tropezian family home, where every guest can savor the very essence of the village, away from the hustle and bustle of tourism.  

End of 2019 signs opening Le Coucou in Méribel, a high-altitude chalet-hotel that reinvents the alpine experience. Located on the slopes, this 5-star hotel blends harmoniously into its natural surroundings, with raw materials and decor by Pierre Yovanovitch. Le Coucou captivates with its friendly approach, where every detail, from design to service, is taken care to offer a luxurious yet relaxed experience, while blending into the authenticity of the Savoyard mountains. 

The pinnacle of this renewal is the opening of Le Grand Mazarin in Paris in 2023. This first Parisian hotel in the collection, located in the heart of the Marais district, reflects the greatness and history of the capital. Combining the splendor of 18th century private mansions with a contemporary touch. Le Grand Mazarin, designed by Martin Brudnizki, immediately becomes a must-see address for lovers of culture and refinement. This iconic venue celebrates the past while embodying a resolutely modern vision of urban luxury.  

What sets Maisons Pariente apart from other players in the luxury hotel industry is above all this hand-crafted, made-to-measure approach, where each project is conceived as a unique, intimate experience deeply rooted in its environment. Far from globalized standards, each hotel tells a story, the story of a place, a family and a heritage. Whether in Méribel, Saint-Tropez or Paris, the Pariente family has captured the essence of the places it invests in, turning them into living spaces where every stay becomes an unforgettable experience. 

In a fast-changing sector, where luxury must now rhyme with responsibility and sustainability, Maisons Pariente is at the forefront. By encouraging the use of local materials, eco-responsible practices and a return to basics, the family is anticipating the expectations of a clientele increasingly sensitive to these issues. Intimate luxury, deeply rooted in respect for nature and culture.